Buenos Aires, July 2016
The Virgin Mary is the patron saint of Argentina, a country where more then 3000 women were missing in 2016 victims of trafficking for sexual exploitation.
We designed a Sex Ad showing a portrait of the Virgin combined with the word “mama”. Calling the phone number 011 20692691 people could listen to the story of a young prostitute called Mary. The campaign was made in the neighborhood of Tribunales, Buenos Aires.